Reflections on the issue: “Inbound or outbound marketing?"

Outbound Marketing vs Inbound: What Works Best in the IT Industry

Inbound marketing has its undeniable strengths — content, SEO, and reputation work well in the long term. But in today’s dynamic IT industry, waiting for leads to come on their own can mean losing opportunities.
That’s why at Ginkgo Ukraine, we consciously choose outbound marketing as part of our B2B lead generation strategy. It’s not just about sending emails or making calls — it’s about actively connecting with those who truly need technological expertise.

Why We Invest in B2B Lead Generation and Direct Communication

Our team believes that growth comes from initiative. Instead of waiting, we reach out to companies — from SaaS startups with new platforms to enterprises with legacy systems — and offer to talk.
This proactive approach helps us identify where our knowledge can make a difference: in DevOps optimization, big data analytics, or complex API integrations.

When we contact someone, it’s never random. We carefully analyze the market, segment the audience, and select those where our custom software solutions or IT outsourcing services can be genuinely helpful. Every outbound campaign is data-driven and tested on a small scale before we expand it — to ensure relevance, precision, and respect for the recipient.

How We Build Meaningful IT Partnerships Through Outbound

For us, outbound sales in IT are not about volume — they’re about connection. We don’t spam inboxes; we build bridges.
Every message is personalized and based on real understanding of a company’s challenges and goals. We see outbound as a way to start meaningful conversations that can evolve into long-term, win-win collaborations.

We respect your time and privacy. When you receive a message from us, it’s because we see potential synergy — not because you’re just another contact on a list.

From SaaS to Enterprise: Tailored IT Solutions for Every Need

Our strength lies in flexibility. Whether it’s cloud migration, system integration, or resolving critical bugs in production environments — our team adapts quickly to client needs.
We understand the technology stack of our potential partners and use our experience in backend development, DevOps, and digital transformation to deliver reliable, scalable results.

This technical depth allows us to speak the same language as our clients — CTOs, product managers, and engineering leads — and offer solutions that truly fit their processes and ambitions.

Outbound Marketing as a Tool for Trust and Growth

At Ginkgo Ukraine, outbound marketing isn’t about chasing numbers. It’s about building trust and offering solutions before problems become critical.
We see it as an investment — in relationships, in transparency, and in efficiency. When we contact you, it’s because we already understand how to make your IT operations smoother and your business more scalable.

Outbound means taking responsibility. Instead of waiting to be found, we take the first step — with confidence, respect, and a clear value proposition.