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eCommerce Dropshipping Integrations: Why Would You Need to Integrate Amazon with Shopify?

Andrew Mishchenko15 November 2022Read in 12 min

There are over 4.1 million Shopify stores worldwide. Over 2,600 of those stores are high-traffic volume stores with annual revenue of over $1 million. With Shopify Amazon integration, you can sell on the world's largest online marketplace and become a part of this “community.” You will be able to promote your products on Amazon and add them to the product catalogs of marketplace sellers. But before we proceed with integration, there are a few things to know about these platforms. 

Shopify is an eCommerce platform that has been helping many entrepreneurs grow their businesses since 2006. Amazon, on the other hand, is the world's largest store that has been growing in popularity since its inception as a bookseller in 1994. Now, it's the biggest marketplace on the internet, with billions of products in its catalog. It offers everything from books to toys and clothes.  

Shopify and Amazon are powerful services that can help you grow your business. The combination of the two will give you access to more potential customers and a greater selection of products. This article will tell you everything you need to know about the integration of Shopify with Amazon and how it can help your brand be more visible.

Shopify and Amazon: Consider the Differences

There are several differences between these eCommerce platforms. You need to know them prior to Shopify Amazon integration: 

  • Shopify is a multichannel eCommerce platform that allows merchants to sell across multiple channels through one main account. You can create your online store using Shopify's tools and integrate it with popular marketplaces like eBay and Etsy, or even sell on social media sites like Facebook Marketplace or Craigslist.

  • Amazon is an online marketplace where merchants can list their products for sale. Unlike Shopify, Amazon does not provide a platform for merchants to build their websites. Instead, all the listings appear within Amazon's interface. This includes product images that must be uploaded by sellers themselves (you cannot use third-party photo editing services).

Amazon and Shopify have their advantages and disadvantages. By integrating these platforms, you complement the cons of one platform with the pros of another to get the best of both worlds!

How Shopify Works

Shopify is a better option for merchants who need a fully customizable, standalone store. With Shopify, you have more work to do to configure the interface of your shop and find customers. 

Configuration and Personalization

Shopify allows you to have total control over everything: 

  • Your brand presentation;
  • your storefront appearance;
  • your products advertisement;
  • data capture;
  • selling goods.

The Shopify interface is straightforward and has many tools that make it simple to set up a dropshipping store. A drop-down menu allows you to easily navigate through your shop and find what you're looking for, like Orders or Products in Stock.

Beginner Friendliness

Once you set up your store, Shopify will provide an easy way for you to customize your experience using some of the most popular commerce apps like Mailchimp (email marketing), Stripe (payment processing), and Facebook Pixel Tracking, which makes it easier for users with little technical skills to operate an online store.

Shipping & Dropshipping

Shopify is one of the best eCommerce platforms for dropshipping. It allows users to integrate several dropshipping services. The platform has an app marketplace where you can find additional apps to help improve your store's performance and generate more revenue.

Shopify's shipping settings allow you to set up your rates, choose which carriers to use (like UPS or FedEx), and decide how much weight is allowed per package. If you want to offer free shipping on orders over a certain amount, this can easily be done on Shopify.

How Amazon Works

Amazon is a massive resource for eCommerce businesses. Amazon Prime now hosts more than 200 million subscribers from all over the world. Yet, storefronts on Amazon look very similar. It's because Amazon allows only partial customization.

Configuration and Personalization

One of the reasons why you would integrate Amazon with Shopify is to use configuration and personalization to your advantage. Integrating your Shopify web store with Amazon allows you to display a variety of products from the same manufacturer in one place, so customers can easily browse through all of them at once. It helps reduce confusion and makes it easier for shoppers to find items they like or have previously purchased from another website (seller). 

Additionally, the integration automatically pulls in all product information from each listing on Shopify into your Amazon account without needing any manual input from sellers or merchants — no more worrying about getting things wrong!  

Beginner Friendliness

It's important to know that Amazon is an enormous, complex platform that can be overwhelming for new users. The most important thing is to understand how Amazon generates revenue. As a seller, you'll need to ensure your sales are high enough to cover the fees and expenses of selling on Amazon. It's also crucial to understand what makes a good product listing because this will help you rank higher on Amazon search results.

Shipping & Dropshipping

Amazon has dropshipping services that provide owners with a superb online presence without worrying too much about inventory management or shipping logistics. Shopify Amazon integration gives sellers access to a wide range of products without having any physical stock stored behind doors.

Integrating Shopify with Amazon allows you to leverage this huge audience of buyers by providing them with more products to choose from and making it easier for them to shop on your website. 

Shopify Amazon Integration: Combining the Possibilities of the Two Services

With Shopify Amazon integration, you can easily manage and sell your Shopify products on any of the Amazon marketplaces. You will be able to minimize the issues related to order fulfillment, payment processing, and post-purchase assistance, and have access to more potential customers.

7 Main Benefits of Shopify Amazon Integration for Your Online Store

Integrating Shopify with Amazon allows you to sell on both platforms, combining their respective strengths for better customer engagement and sales. 

1. Increasing Organic Traffic with Slight Marketing Knowledge

Shopify Amazon integration enables you to drive more organic traffic to your store by promoting products on Amazon. You can use it for building backlinks, creating social media posts, and engaging with customers on the Shopify platform. However, an increase in organic traffic is possible only if Amazon allows links to your shop. Otherwise, people will have to search for it manually.

2. Multichannel Selling

Multichannel selling helps increase overall sales, especially when it comes to B2B sales. The reason behind this is that shoppers usually visit several platforms before making their final purchase decision. Customers need information about all options available, so they can compare them to make an informed choice and choose which one suits them best.

Shopify's inventory management features allow you to manage your stock across multiple channels, including your website, third-party marketplaces like Etsy or BigCommerce, Facebook Marketplace, and brick-and-mortar stores.

3. Automatic Inventory/Listings Synchronization

You can easily synchronize your inventory and listings across multiple channels with the click of a button. Update your inventory on Shopify, and all other channels will automatically reflect these changes (in real time). You don't have to worry about manually updating each listing separately. 

4. Access to Monthly Selling Volumes and Amazon Reports 

You can view your monthly selling data on Amazon and get access to reports that show you the top 20 items sold in your store. You'll also get access to other useful Amazon-related information like estimated sales per month and average review ratings. This data will help you pick products from your Shopify store that are likely to sell well on Amazon.

Amazon also lets you get access to the data that customers provide about themselves through their shopping activity — like search history. It helps you better understand what they want or need so that future marketing messages target them effectively.

5. Leveraging Amazon's Affiliate Programs and Promo Offers

Amazon has several affiliate programs that you can use to generate more sales on your Shopify store. It also offers promotional tools for sellers, like coupons and discount codes. These can be used as part of your marketing strategy to drive traffic from external sources and increase your overall profit margins. 

6. Better Visibility on Amazon AND Google Search Engines

Shopify Amazon integration allows your eCommerce store to have access to millions of customer reviews on Amazon, which can help bring in more traffic from search engines. You can also use other marketing channels like Facebook Ads and Google Ads when integrating Amazon into your Shopify store.

7. Paying in a Few Clicks Through Amazon Pay Thanks to Payment Integration

You can easily integrate Amazon Pay into your Shopify store and enable customers to pay in a few clicks. It's a great way to improve conversion rates and reduce customer drop-offs by simplifying the checkout process for your shoppers.

Now that we covered the main benefits of the Shopify Amazon integration, it's time to take a look at the other side of the coin. 

Are There Any Drawbacks at All?

The biggest drawback is that it takes time. You have to spend money on software and time learning how to use the software, then more time integrating the two platforms. It's not something you can do overnight, but if you have a good understanding of Amazon and Shopify, then it won't be a problem for you.

You need to ensure that your business has some sort of knowledge base or support system in place so that if anything goes wrong during (or after) integration, there is someone around who can help figure things out quickly. You also need good communication skills because as soon as this integration goes live, the dynamics of your business will change drastically.

How to Get Prepared for Shopify Amazon Integration?

Once you have decided to integrate Shopify and Amazon, the next step is to get prepared. The most important thing is to create a Shopify store where your products will be available for purchase. After that, you will need to start working on creating an Amazon professional seller account.

Here is how you can set up your listing and integrate Shopify with Amazon:

  • Step 1: Creating an Amazon Professional Seller Account

To sell any kind of product on Amazon, you must have an active professional seller account. Go to “” and click on the button "Log in" or "Sign up". Provide your name, contact information, and the types of products or services you wish to sell on Amazon.

Amazon has a section on its home page titled “Make Money with Us.” To register as a professional seller, visit this section and click on the “Sell on Amazon” option. 

  • Step 2: Confirm the Category Approval

After creating a professional seller account, you must wait for Amazon to review your product line and confirm that it meets its standards. If not, then you need to contact Amazon Customer Service and follow their instructions.

  • Step 3: Integrate your Shopify with Amazon

To connect your Shopify store with your Amazon professional seller account, log into Shopify and click “+” in the section called “Sales Channel.” A new window will open that is titled “Add Sales Channel.” Click on the “Learn More” button next to the “Amazon by Shopify” option. You will see a new window — “Amazon details,” along with the button labeled “Add Channel.” To add your Amazon sales channel to your Shopify, click on the “Connect to Amazon” button.

  • Step 4: Keep Universal Product Codes (UPCs)

To create a new product page or listing, you must first enter the product's identifier. If a user provides an incorrect input, an error message will appear. Ensure that you purchase a UPC from an authorized GS1 reseller when registering your product.

  • Step 5: Link Existing Shopify Product Listing to Amazon 

Shopify will automatically create your product listing on Amazon. You can edit the details and description of your product at any time. 

  • Step 6: Setting Payment Options

When you sell on Amazon, you'll need to set up a payment method so that customers can pay for their orders. You can accept payments through your Shopify account or an external provider like PayPal or Stripe.

  • Step 7: Start Selling

Once everything is set up and ready for visitors on both platforms — go ahead and start selling!

Summing Up

Integrating Amazon with Shopify is one of the best ways to sell products from your eCommerce store. It's a great option for someone who already has an existing marketplace but wants more sales and exposure on other platforms. This integration allows you to import products from their catalog into your store so that you can promote them on both platforms without having any inventory concerns!